Dont even think about it why our brains are wired to. Why, despite overwhelming scientific evidence, do we still ignore climate change. This book is a great one stop shop for learning about all the psychological mechanisms that make it difficult to address planetary climate change. In the end, dont even think about it is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced. It took marshall a decade to research, a process not of studying students in a lab, but of listening deeply to people from all walks of life and perspectives. George marshall, a founder of the climate outreach think tank, tries to get us talking productively in his intelligent and genial new book, dont even think about it. Marshall delves into the psychological reasons why people dont believe in climate change as well as why the current strategies to try and get them to believe arent working. Why our brains are wired to ignore climate change 0 likes. Why our brains are wired to ignore climate change the. George marshall born 1964 is a british environmental campaigner, communications specialist and writer. Why our brains are wired to ignore climate change what is the psychological mechanism that allows us to know. He is the founder of climate outreach and is a specialist in climate change communications. Dont even think about it isnt a book about the science behind climate change. Leseprobe dont even think about it ebook, epub marshall, george.
Dont even think about it by george marshall waterstones. Dont even think about it by george marshall resilience. Why our brains are wired to ignore climate change george. Dont even think about it why our brains are wired to ignore climate change. He is the author of carbon detox 2007 and dont even think about it. Unlike most books on the subject, which try to convince people using science, dont even think about it examines why the science doesnt convince people. Buy dont even think about it by george marshall from waterstones today. Dont even think about it is by far the best book on the psychology of climate change. That this book is categorized as psychology rather than environmental science is significant. Dont even think about it by george marshall, 97816204030, download free ebooks, download free pdf epub ebook. Dont even think about it audiobook by george marshall. As it turned out, i was greatly impressed by the descriptions of social.
This is why i have become convinced that the real battle for mass action will not be won through enemy narratives and that we need to find narratives based on cooperation, mutual interests, and our common humanity. I had heard a talk by george marshall and it was interesting enough to give the book a try. Why our brains are wired to ignore climate change 2014. Dont even think about it by george marshall and this changes everything by naomi klein. George marshall bravely steps outside of his role as a longtime environmental. Be the first to ask a question about dont even think about it.
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